The Brooklyn Fashion Collective is an avant-garde fashion powerhouse of raw talent, promoting street-credibile styles for true urban natives.
Breaking the Grid
To create the new faces of fashion
Digital mayhem for inspired souls...
Drawing inspirarion from the edgy, non-conformist talent housed at the Brooklyn Fashion Collective, Agency-R created a new kind of digital catalogue experience, free of the usual constraints of traditional UiUx design. With a smart algorithm that repurposes content in novel and unexpected ways, the user can navigate, browse and buy products through a natural but organic experience, tailored to their likes, whims or previous browsing history.
Non-linear, smart algorithm
The crafty catalogue
Serving up the latest fashions in an infinitely customisable format required close collaboration between the backend developers and the front-end designers to deliver an authentic brand experience in digital format.
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