A
Vertical
Challenge

Julia
Chanourdie

Qualified for the Tokyo Summer Olympics, France's rising star of indoor and outdoor climbing continues to impress the international community with gravity-defying performances and an undeniably, charismatic determination to succeed. 

Rising to the Challenge

This project presented our concept for the  Athletes Profile section of the IFSC, FFME & Olympics websites. We prototyped the app and site journey to reflect the way that fans and enthusiasts consume data. Features included a long-scroll feeds for the video & photo galleries, a more personalised and personable "scrapbook" to show career history and achievements and a centralised "sponsored content" section for official partners and for the athlete to showcase their personal choice of equipment.

Services

Brand Identity
Brand Strategy
App Design
Web Design
User Experience

Locations

Lausanne
Paris
Torino
Tokyo

Clients

FFME
IFSC
IOC (Tokyo 2021)