Based in the heart of Madrid's Fashion District, the international tailoring company, Sastres Asturias, has been making bespoke women's clothing for over 60 years. Their new line of high fashion corsets is marketed under an edgy, modern brand called ALTURA, combining the same exacting standards of quality that the brand is famed for - and bringing it right up to date in terms of wearability and style.
After a turbulent year for commerce worldwide, the Altura brand worked with Agency-R to develop a bold design for its upcoming season catalogue and launch campaign. Setting the product centre-stage, and using their signature "new heights" column wordmark, photography and typography were combined into striking but refined imagery to be used across all media.
Sastres Asturias (España) S.A.
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